Santos celebrate their first-ever event for architecture and interior design professionals
30 / 10 / 2023
Just a few days ago, Santos celebrated their first-ever event for architecture and interior design professionals who usually use the brand’s products in their projects.
The event, called ‘Carácter Atlántico’, was held in Galicia. It took place over two days for two groups in order to encourage closer contact among the guests of each group. The educational, cultural and recreational activities of the event – with the designer Natalia Zubizarreta as the emcee – centred on the key aspects comprising the philosophy and personality of the Santos brand, embodied by the sea, stone and wood.
The experience started out with a welcome session at the iconic Cidade da Cultura in Santiago de Compostela. Amidst this spectacular setting, the guests enjoyed a private viewing that let them explore the sea beds of the coast of Galicia.
In the afternoon, the professionals went on a tour of the Santos production facilities. While on it, they got a first-hand look of the many processes that give rise to the brand’s products, from the receipt and processing of raw materials to assembly, including extensive quality controls. In addition, Natalia Zubizarreta gave a presentation focused on what she considered to be Santos’ differentiated value proposition, using some of the most representative interior design projects by her studio as examples.
After visiting the factory, the guests travelled to Pepe Vieira Restaurant & Hotel Relais & Châteaux, which is very near the Ría de Pontevedra, on the shores of the Atlantic Ocean. Here, they enjoyed a menu specially created for the dinner by two Michelin-starred chef Pepe Vieira. The chef himself showed them the R&D kitchen of the complex, a creative workspace fitted out with furniture designed by the Santos brand where the restaurant’s team get together to propose and develop new dishes. The first day concluded with accommodation in the bungalows dotting the grounds of the complex amidst the natural environment.
The second day of the event consisted of a guided walking tour through the cobblestone streets and iconic landmarks of Santiago de Compostela, declared a UNESCO World Heritage site in 1985. Lunch at an iconic restaurant in the city’s historic district served as the conclusion to the event, leaving a great impression on the guests.
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